It looks like styling wax, but it’s Pure Mild Shampoo for curly and wavy hair. Pure Mild Shampoo delivers what it promises. Thanks to its humectant formula containing plant-based glycerin, it gently cleanses, detangles, and conditions hair, leaving it light and moisturized.
Elasti-Curl Pure Mild Shampoo | Insight
Hair Texture: Wavy, Curly, Coily
Hair Type: Medium, Thick
Hair Concerns:
Dryness & Dehydration
Frizz & Manageability
Curl Definition & Elasticity
Key Benefits:
Gently Cleanses & Moisturizes
Detangles & Softens
Enhances Natural Curl Shape
Nourishes & Conditions
Highlighted Ingredients:
Organic Coconut Oil: Deeply hydrates, softens, and enhances curl elasticity.
Chia Seed Oil: Packed with Omega-3s, it strengthens strands and prevents breakage.
Sacha Inchi Oil: Rich in essential fatty acids, helps nourish and define curls.
Ingredient Callouts: This product is dermatologically tested, made with nickel-tested ingredients (< 1 PPM), and free from harsh chemicals. Additionally, it is vegan, cruelty-free, and packaged in Insight’s amber-colored polished glass packaging—an eco-friendly, UV-protective material that enhances product longevity. Designed for sustainability, the glass is endlessly recyclable, preserving both the formula and the planet.
Meta Description: Experience the power of nature with Pure Mild Shampoo, designed for wavy, curly, and coily hair. It gently cleanses, detangles, and conditions while keeping your curls soft, hydrated, and well-defined.
Wavy, curly, and coily hair
All types of curly hair
Natural curls and permed hair
Take a small amount of Pure Mild Shampoo with your fingers or a spatula.
Rub it in your hands with a small amount of water and apply it to wet hair.
Rinse thoroughly.
Glycerin, Sodium Lauroyl Methyl Isethionate, Aqua/Water/Eau, Sodium Cocoyl Isethionate, Glyceryl Stearate SE, Brassica Alcohol, Parfum/Fragrance, Cocos Nucifera (Coconut) Oil, Plukenetia Volubilis Seed Oil, Salvia Hispanica Seed Oil, Olea Europaea (Olive) Fruit Oil, Brassicyl Valinate Esylate, Hydrogenated Olive Oil, Guar Hydroxypropyltrimonium Chloride, Trisodium Ethylenediamine Disuccinate, Sodium Stearoyl Glutamate, Citric Acid, Glyceryl Laurate, Benzyl Alcohol, Olea Europaea (Olive) Oil Unsaponifiables, Helianthus Annuus (Sunflower) Seed Oil, Tocopherol, Beta-Sitosterol, Squalene.
