SmartPlex Direct Colour | Axenia

Hair Texture: Straight, Wavy, Curly

Hair Type: Fine, Medium, Thick

Hair Concerns:

• Enhancing & Refreshing Color

• Strengthening & Nourishing Hair Fiber

• Reducing Unwanted Yellow-Orange Tones

• Boosting Shine & Protecting Hair

Key Benefits:

• Ammonia-Free & Oxidant-Free Formula – Ensures gentle, non-damaging color application

• Nourishes & Strengthens the Hair – Infused with Soy Isoflavones & Moringa Oil for deep hydration and protection

• Enhances Shine & Color Brilliance – Leaves natural and dyed hair more vibrant and glossy

• Quick & Easy to Use – Ready-to-use creamy texture for effortless application at home or in salons

• Neutralizes Yellow & Orange Tones – Ideal for white, gray, or bleached hair

• Customizable Fashion Effects – Can be mixed for bold, pastel, or personalized shades

Formulation: Direct Cream Color with Nourishing Botanical Extracts

Highlighted Ingredients:

• Soy Isoflavones – Strengthen hair fibers, improve elasticity, and form a protective barrier against external damage

• Moringa Oil – Rich in proteins, vitamins, and antioxidants, it hydrates, repairs, and protects against heat & frizz

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Available Services & Effects:

• Hydrating & Revive Service – On natural hair, it boosts color vibrancy; on colored/damaged hair, it deeply nourishes and fortifies the hair fiber

• Toning Service – Revives faded color between treatments to extend color longevity

• Fashion Service – Apply bold shades alone or mix for custom, trendy colors (Best applied on pre-lightened hair)

• Pastel Effect Service – Dilute with Crystal (1:2 ratio or more) to achieve soft pastel tones

• Polishing Service – The Crystal shade enhances shine, making dull hair soft, silky, and glossy

• Anti-Yellow Service – The Silver shade neutralizes unwanted yellow/orange undertones on white, gray, or bleached hair

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Ingredient Callouts:

• Free from Ammonia & Oxidants – Safe & gentle coloring without harsh chemicals

• Enriched with Plant-Based Oils & Proteins – Strengthens, hydrates, and protects hair health

• Quick, Easy, & Ready-to-Use Formula – Ensures seamless application and instant results

• Versatile & Customizable – Can be used for toning, refreshing, or creating unique shades

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What Else You Need to Know: Axenia SMART.PLEX is a multi-functional, ammonia-free color system that not only enhances color vibrancy but also deeply nourishes and strengthens the hair. Ideal for reviving natural or dyed hair, eliminating brassiness, or creating bold or pastel fashion shades, its easy-to-use creamy formula ensures effortless application with immediate, salon-quality results.

• All hair types, especially those looking for gentle, ammonia-free color enhancement, toning, or fashion color effects while strengthening and nourishing the hair.

Smart.plex is easy and quick to use because it does not require the use of oxidizing solutions in a mixture. Its creamy consistency makes application simple and precise and guarantees excellent adhesion of the product to the hair and excellent performance, thus minimizing excessive waste. The hold can vary up to 12 shampoos depending on the type of nuance chosen, the porosity of the hair, the hair structure. All the FASHION NUANCES are mixable with each other and must be applied on pre-lightened bases at least 8/9 tone height. On darker bases the color result will be less evident. For those who want a personalized color, mix the CRYSTAL pigment diluter with all the other Smart.plex nuances in a ratio of at least 2:1. The greater the dilution, the more delicate the pastel effect will be. Smart.plex is also suitable for HOME USE to allow the customer, easily and safely, to maintain the bright and brilliant color or renew their image every day by changing color and creating, with ease, new personalized colors.

With the 15 brilliant Smart.plex shades you can perform all the services in the salon and satisfy the requests of all the clients.

HYDRATING AND REVIVE SERVICE: on natural hair it helps to keep the hair healthy and strong for a long time, making its color brighter and more brilliant; on colored and damaged hair it deeply nourishes and strengthens the hair fiber without weighing it down.

TONING SERVICE: on faded lengths it allows you to extend the time between one coloring and the next.  

FASHION SERVICE: the fashion shades can be used alone or mixed together to create new personalized shades. The important thing is to always apply them on pre-lightened bases at a tone height of at least 8/9. On darker bases the color result will be less evident.

FASHION PASTEL EFFECT SERVICE: by diluting all the SMART.PLEX shades with Crystal in a ratio of at least 1:2 it is possible to attenuate the reflection and obtain new colors with a delicate pastel effect. The greater the dilution, the more delicate the pastel effect.

POLISHING SERVICE: Crystal gives extreme brightness and shine to dull and lifeless hair, making it soft and silky.  

ANTI-YELLOW SERVICE: on white, gray or bleached hair, Silver helps reduce unwanted yellow-orange reflections.