Ultra Straight Gel Cream | Axenia

Hair Texture: Wavy, Curly

Hair Type: Medium, Thick

Hair Concerns:

• Frizz Control & Smoothing

• Straightening & Long-Lasting Silkiness

• Strengthening & Hair Protection

Key Benefits:

• Advanced straightening gel system designed for naturally curly, wavy, or coarse hair

• Keratin-enriched formula restructures, conditions, and protects during the straightening process

• Effectively neutralizes frizz, leaving hair soft, smooth, and luminous

• Maintains hair strength and elasticity while achieving a sleek, straight finish

• Does not contain Formaldehyde or Thioglycolates, ensuring a gentle, non-damaging straightening process

Formulation: Keratin-Based Straightening Gel

Highlighted Ingredients:

• Keratin Amino Acids – Rebuild and strengthen hair fibers while enhancing smoothness

• Amino Acid Collagen Complex – Fixes the new straight shape while maintaining hydration and elasticity

• Lactic Acid – Rebalances the hair’s pH, sealing in smoothness and shine

• Sodium Hydroxide – Helps break down curl bonds while preserving hair health

Ingredient Callouts:

• Formaldehyde-Free & Thioglycolate-Free – Ensures safe and gentle straightening

• Keratin-Infused Formula – Strengthens, smooths, and conditions hair while straightening

• Anti-Frizz Technology – Leaves hair sleek, soft, and manageable

• Long-Lasting Smoothness – Maintains straightened results with added shine

• Universal Use on Various Hair Types – Works on wavy, curly, coarse, and frizzy textures

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​​​​​​​What Else You Need to Know: Axenia Ultra Straight is a professional-grade straightening system designed to eliminate frizz, smooth curls, and provide long-lasting straight results without damaging hair structure. Its keratin-based formula deeply nourishes and restructures hair, ensuring strength, softness, and silkiness. Ideal for those looking for a formaldehyde-free and thioglycolate-free solution that smooths and protects hair while delivering sleek, luminous, and manageable straight results.

• Wavy, curly, medium to thick hair types seeking long-lasting straightening, frizz control, and enhanced smoothness without damage.

Perform a light shampoo without rubbing the scalp. Untangle the hair with a wide-toothed comb and make horizontal sections of about 2 cm starting from the nape of the neck. With a brush apply Axenia Ultra Straight on the lengths and ends (or where desired) starting from 1 cm from the scalp. Distribute the product by combing to maintain constant traction on the hair. Proceed with the application up to the top of the head combing in every direction to obtain a perfect smooth result.

The application time varies depending on the porosity of the hair:

• treated/permed hair: application time 10-15 minutes (check every 5 minutes);

• natural hair: application time 15-20 minutes;

• thick, very curly or ethnic hair: application time 25 minutes and for particularly frizzy hair increase the application time by 5 minutes after checking:

• highlighted hair: processing time 8-12 minutes.

Once the setting time is over, rinse your hair thoroughly for at least 5 minutes. Blot off excess water, keeping your hair as smooth as possible, and apply ONDEMOVE NEUTRALIZZANTE evenly. Comb your hair, remembering that it will set in the desired shape when it comes into contact with the fixative. Leave on for 5 minutes, continuing to comb, rinse thoroughly and proceed with drying.